Posts Tagged ‘channels of communication’

During a meeting with a client this morning, he mentioned an article he had recently re-read about Facebook, written back in 2005. At that time, there were a few million Facebook users, and the article talked about how the social network would be mostly for college students.

Fast forward to today: Facebook now has more than 500 million users. And they are most definitely not just college students. My mom is on Facebook. My Grandma is on Facebook. And some people even have profiles for their dogs.

So, what’s my point? Well, other than the fact that I can no longer post scandalous photos on my profile (as if I ever did), social media is blowing up. And it’s not just the hardcore geeks who are blowing it up.

I just discovered this company, Futerra Sustainability Communications, a PR/communications firm based in the UK. They focus exclusively on CSR and sustainability, and have a rather kick-ass blog. One recent post discussed social media. I took one quote in it’s entirety, because it sums it up really well:

A key realisation that many at the table felt was that social media is moving ‘beyond the usual suspects’. This is in relation to age, sex, and location but also sustainability knowledge & engagement. Social media creates a dialogue with potential advocates that other media sources have little influence over.

So, basically, social media may be opening up doors to communicate issues of sustainability with people previously not very reachable. Of course, reaching out to people and actually affecting change are two completely different things.

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